DiscountIF is a unique and innovative marketing tool which gamifies transactions and increases engagement for any business. With DiscountIF’s reward platform, brands are able to increase sales and retention by strengthening the emotional connection between the brand and the customer.


This is done by integrating within the sales process of their client’s ecommerce site which promotes a series of rewards which are available for the customer to choose from. Each reward is linked up to a live event, which may be a sporting event, TV show or even the weather.


The company initially launched its own consumer brand to test and validate the business proposition, “Buy X, and IF Y happens you receive a reward”. Following early customer traction, and numerous innovation awards, including Pitch to Rich Semi-finalists 2015, the business successfully crowdfunded on Seedrs in early 2016. 


Discount recently won the start-up competition held by Leaders in Sport and hosted by Chelsea, Deltatre and Sky. Over the last 6 months the business has positioned itself as a business to business SaaS marketing solution with several clients in the airline, telecoms, sports and retail industry.


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